LONDON/TORONTO – 14 April 2025 – Stats Perform, the global leader in sports AI, data and technology, has today announced an official data partnership with the Northern Super League (NSL). The partnership will allow world-leading Opta data to be collected live from every NSL league game for the next three years.

Beginning this month, the Northern Super League (NSL) establishes a new era in Canadian sport as the country’s first professional domestic women’s soccer league — an ambitious and transformative initiative co-founded by former Canadian international and Olympic medallist Diana Matheson. Its inaugural season kicks oF on April 16 and will feature six teams who have assembled multinational player rosters with extensive club and international experience, including 100-cap Canadian internationals Desiree Scott and Quinn.

Once the action begins, detailed data from every on-ball event, including advanced AI-powered Opta Analytics metrics such as Expected Goals (xG) and Expected Assists (xA), will be captured and distributed via feeds and Stats Perform products, including OptaAI Studio. This will enable various broadcasters, publishers and rights holders to generate stories and insights throughout the NSL season and provide them straight to the league’s fans in real time.

As part of the agreement, the NSL’s League Office and every NSL club will also have access to Opta Search, part of OptaAI Studio. This will allow their content creators to leverage all Opta data collected during the NSL season in the creation of data-led stories on the stand-out performers, and will help them generate key talking points for publication on oFicial league and club platforms. Opta Search will also empower the NSL’s media team to create a range of data visualizations, including player shot maps and touch maps, to visually illustrate the impact of diFerent players’ on-field performances.

After finalizing the partnership, Christina Litz, NSL President, said: “We are thrilled to have Stats Perform on board as our oFicial data partner. When we talk about detailed performance data in soccer, Opta is the gold standard, so we are delighted to have it powering each of our official digital channels. As the season progresses, we want to put the spotlight on all the on-field heroes who emerge and having access to world-class data will help us tell their stories and inspire a new generation of Canadian soccer fans.”

Steve Xeller, Chief Revenue Officer at Stats Perform, added: “Stats Perform has been a huge supporter of expansion leagues around the world, so we are very pleased to be partnering with NSL in the lead-up to their first domestic campaign. Seeing a fully professional women’s soccer league launch in Canada is an incredibly exciting development for the sport in North America and we see considerable potential in working proactively with the League’s Head OFice to help the competition grow, using the power of AI and data-led storytelling to build fan communities across the continent.”

The NSL is the latest professional sports league to recognize the potential of Opta data and Stats Perform software to support its fan engagement activities and campaigns, as it looks to capitalize on interest in the competition from fan communities both domestically and overseas in the lead-up to its opening matchday.

Stats Perform’s partnership with the NSL follows several other oFicial data partnerships announced by the company in recent months, which include arrangements with FootballDataCo (FDC) in the UK and Concacaf.

About the Northern Super League
The Northern Super League is Canada’s first professional women’s soccer league, launching on April 16, 2025 with six founding clubs: Calgary Wild FC, Halifax Tides FC, Montréal Roses , Ottawa Rapid FC, AFC Toronto, and Vancouver Rise FC. Built by players and supporters, the League is rooted in global best practices and strives to champion Canadian excellence in sport, equity, and inclusion. For the latest league news and ticket information, visit www.NSL.ca. For NSL media inquiries, please contact: greg@junctioncommunications.com

About Stats Perform
Stats Perform is the world leader in sports AI. With 7.2 petabytes of proprietary sports data and 8 foundation sports AI models used in 200+ software modules, we empower the world’s top sports broadcasters, media, apps, leagues, federations, bookmakers and teams to win audiences, customers and trophies. For further information, please visit www.statsperform.com